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15,000 Telecom UPS Installations in Japan
News

Etica Battery to Install 15,000 Fire-Safe UPS Systems for Major Japan Telecom Provider

Etica Battery is installing 15,000 advanced UPS systems to support 5G telecom towers across Japan. Designed with patented anti-propagation technology, these fire-safe systems address growing concerns around lithium battery combustion while boosting network resilience. The project marks a major milestone in Etica’s global mission to deliver safer, more reliable backup power for critical infrastructure.

July 8, 2025
AGBESS: Non-Flammable Battery Energy Storage for Military and Government
News

EticaAG Launches AGBESS for Safer Battery Storage in Government and Public Sector Markets

EticaAG and AssetGenie announce the launch of AGBESS, a new division dedicated to serving U.S. government and defense sectors with fire-safe battery energy storage. As the exclusive public-sector distributor of EticaAG’s patented immersion-cooled systems, AGBESS will deliver scalable, non-flammable BESS solutions to federal, state, and local agencies across CONUS and OCONUS operations.

June 13, 2025
Pablo Barrague, Vice President of Partnerships & Commercial Development, EticaAG
News

EticaAG Appoints Pablo Barrague as VP to Lead Strategic Partnerships

EticaAG has appointed Pablo Barrague as Vice President of Partnerships and Commercial Development. With deep experience in global energy storage markets, Barrague will lead strategic partnerships and commercial expansion to support the company’s fire-safe battery systems for critical infrastructure, utilities, and commercial customers.

May 14, 2025
EticaAG Joins American Clean Power Association to Advance U.S. Clean Energy Innovation
News

EticaAG Joins American Clean Power Association to Advance U.S. Clean Energy Innovation

EticaAG is now a proud member of the American Clean Power Association, joining a national coalition advancing clean energy. This partnership strengthens EticaAG’s mission to deliver fire-safe, U.S.-assembled battery storage and shape the future of reliable, renewable power across the utility, commercial, and industrial markets. Learn more about what this membership means for EticaAG.

May 6, 2025
Michael Lumbley, Vice President of Sales, EticaAG
News

Michael Lumbley Joins EticaAG as Vice President of Sales to Drive Strategic Growth

EticaAG has appointed Michael Lumbley as Vice President of Sales, bringing over 20 years of experience in renewable energy, storage, and EV infrastructure. A veteran in utility-scale solar and Co-Founder of Rove Charging, Lumbley joins EticaAG to drive strategic growth and expand market reach for the company’s fire-safe, high-performance battery energy storage systems.

April 29, 2025