EticaAG Brand Identity & Guidelines
Logos
Brand Colors
EticaAG Blue
HEX: #00AEEF
RGB: 0 / 174 / 239
CMYK: 100 / 27 / 0 / 6
PMS: 2995 C
White
HEX: #FFFFFF
RGB: 255 / 255 / 255
CMYK: 0 / 0 / 0 / 0
Black
HEX: #000000
RGB: 0 / 0 / 0
CMYK: 0 / 0 / 0 / 100
Green Accent
HEX: #00EFB8
RGB: 0 / 239 / 184
CMYK: 100 / 0 / 23 / 6
PMS: 3265 C
Orange Accent
HEX: #FF7700
RGB: 255 / 119 / 0
CMYK: 0 / 53 / 100 / 0
PMS: 151 C
Blue Accent
HEX: #3C56A6
RGB: 60 / 86 / 166
CMYK: 64 / 48 / 0 / 35
PMS: Dark Blue C
Color shades
Dark Blue Shade
HEX: #007AAB
RGB: 0 / 122 / 171
CMYK: 100 / 29 / 0 / 33
Light Blue Shade
HEX: #D6F4FF
RGB: 214 / 244 / 255
CMYK: 16 / 4 / 0 / 0
Text Color
HEX: #222222
RGB: 34 / 34 / 34
CMYK: 0 / 0 / 0 / 87
Grey
HEX: #4E5355
RGB: 78 / 83 / 85
CMYK: 8 / 2 / 0 / 67
Color Contrast Notes
- Do not use white text on EticaAG Blue (#00AEEF) background. It does not pass WCAG Compliance.
- Do not use EticaAG Blue (#00AEEF) as the text color on a white backround. It does not pass WCAG Compliance.
- Instead use the Black, Text Color (#222222), or Dark Blue Shade (#007AAB) for white background or foreground.
- To increase the contrast, you can use a dark accent color in a gradient with EticaAG Blue. You can also add a dark shadow behind your text.
- EticaAG Blue (#00AEEF) text can be used on a black background.
Typography
Primary: Montserrat
Montserrat is our primary font and should be used where available. It can be used in any weight other than Thin (100) or Extra Light (200) and can be any style (Bold, Italic, etc).
Fallback: Arial
Arial is our fallback font and can be used where the primary font is not available.
Other: Futura
Futura is used in our LiquidShield Immersion Technology branding
Naming and Brand Usage
Writing EticaAG
Write our brand name as “EticaAG” (one word) for sales, marketing, and general use. It should not be written separately as “Etica AG” for these purposes.
Our legal name, “Etica AG Inc.” is only used for legal documents.
Always write the brand name as EticaAG, with a capital E and capital AG. The remaining letters should be lowercase.
Do not use all uppercase (ETICAAG) or all lowercase (eticaag) formats, except when referencing a URL or domain name (e.g., eticaag.com).
How to Say EticaAG
EticaAG is pronounced: “Et-ih-kuh A-G”
Think of it as saying “Etica” (like “ethics” with an -uh at the end) followed by the letters A and G said individually.
Legal Disclamer
The EticaAG Brand Identity & Guidelines, including all logos, colors, typography, and other brand assets, are the exclusive property of EticaAG. These assets are protected under intellectual property laws and may not be altered, reproduced, distributed, or used without prior written permission from EticaAG.
Authorized partners, vendors, and affiliates may use these materials strictly in accordance with the guidelines provided. Any unauthorized use, modification, or misrepresentation of EticaAG’s brand identity is strictly prohibited and may result in legal action.
EticaAG reserves the right to update, modify, or revoke these guidelines at any time without prior notice. For inquiries regarding proper usage or to request permission, please contact us at [email protected].