About EticaAG
An Original Equipment Manufacturer Dedicated to Building the Safest Energy Storage Systems
Partnering to Make Energy Storage Safe
EticaAG is a joint venture between Etica Battery and AGI, committed to delivering the safest, most efficient, and resilient battery energy storage systems (BESS).
Our Vision
A world where energy storage is risk-free, empowering a modernized grid to safely integrate renewable energy and efficiently balance energy demand.
Our Mission
To deliver cutting-edge battery energy storage systems that prioritize safety, efficiency, and environmental responsibility, advancing the global shift toward renewable energy.
Our Process
We manufacture non-flammable lithium battery storage with proprietary immersion technology, providing advanced fire suppression and thermal management to ensure the highest standards of safety, reliability, and performance.
Our Story
Our Vison
Battery energy storage should never be a fire risk. At EticaAG, we believe safety must be built into the core of energy storage technology, not added as an afterthought. While most systems rely on reactive fire suppression, we’ve created a solution that prevents fires from ever starting.
With our LiquidShield Immersion Technology, we ensure lithium battery cells remain cool and non-flammable. This approach eliminates fire risk entirely, making our BESS the safest choice for critical applications. From microgrids to utilities, hospitals to data centers, our goal is to provide energy storage that communities can trust.
As the grid evolves and the demand for battery storage grows, safety concerns remain a major barrier to widespread adoption. EticaAG is here to change that.
By advancing non-flammable battery storage, we’re not just improving energy security, we’re setting a new standard for safety in the industry.
Etica Battery Inc.
Etica Battery has been a leader in energy storage innovation since its founding in 2002. With its roots in Taiwan, Etica has grown to become a pioneer in battery energy storage systems (BESS) across a variety of industries. Over the years, the company has expanded its expertise from handheld device batteries to advanced energy storage solutions, with a strong focus on industrial devices, BESS for large-scale applications, and sustainable energy technology.
With its headquarters and R&D facilities in Taiwan, Etica is recognized for its cutting-edge product design, innovation in thermal management, and a range of containerized BESS units for both commercial and industrial applications. These systems are trusted in high-demand environments, including industrial, utility-scale, and telecom base stations. Etica continues to push boundaries with proprietary technologies, like its immersion cooling system, ensuring high efficiency and safety across all its energy storage solutions.
AssetGenie Inc.
AssetGenie Inc. (AGI) is a trusted leader in international procurement and distribution, boasting 24 years of industry expertise. With a dedicated team of over 300 professionals across 7 strategic locations, AGI efficiently processes over 2 million parts annually, serving a loyal customer base of more than 10,000 organizations worldwide.
AGI leverages its skilled team of software developers, infrastructure engineers, and sales and marketing experts to deliver streamlined solutions through integrated ERP and automated distribution platforms.
Committed to Tier 1 business practices and rigorous operational standards, AssetGenie Inc. provides unparalleled reliability, efficiency, and innovation in global supply chain management.
Safety Certifications
UL 9540
UL 9540 certification verifies that our energy storage system meets stringent safety standards for thermal, electrical, and fire risks, ensuring safe installation and operation in compliance with North American regulations.
UL 60730-1
UL 60730-1 certification ensures that our automatic electrical controls meet safety requirements for reliability, performance, and protection against electrical hazards in residential, commercial, and industrial applications.
UL 1973
UL 1973 certification ensures that our stationary battery systems meet stringent safety standards for electrical reliability, performance, and durability in energy storage and backup power applications across commercial and industrial environments.
ISO 9001
ISO 9001 certification ensures that our quality management system meets international standards for consistent product quality, customer satisfaction, and continuous improvement.
IATF 16949
IATF 16949 certification demonstrates our commitment to the highest standards in automotive quality management, ensuring safety, reliability, and continuous improvement in manufacturing processes.
TUV
TUV certification guarantees that our products meet strict safety, quality, and regulatory standards, ensuring reliable and compliant energy storage solutions.
Our Leadership Team
Gavin Wang
Co-Founder
Jack Wu
Chief Technology Officer
Recent News
EticaAG and Shell Announce Strategic Collaboration to Advance Battery Immersion Technology for Safer, Scalable Energy Storage
Partnership strengthens joint technical, marketing, and sector development efforts using Shell’s dielectric liquid in EticaAG’s next-generation BESS platforms.
EticaAG Announced as a Finalist for the PV Magazine Awards 2025
EticaAG has been nominated for the PV Magazine Awards 2025 for its LiquidShield immersion-cooled BESS, recognized for advancing battery safety, stability, and performance while enabling safer, more flexible energy storage across commercial, industrial, and urban environments around the world today.
EticaAG Launches the Fortis Series: The First Immersion-Cooled, Fire-Safe NMC Energy Platform for ±400 VDC Racks and UPS Systems
Engineered for absolute safety and performance, Fortis eliminates fire and gas hazards while delivering industry-leading power density for next-generation data centers.
Strategic Partnerships
Shell BESS Fluids
EticaAG is proud to collaborate with Shell BESS Fluids to accelerate the adoption of advanced battery immersion technology for safer, scalable energy storage. Through this strategic collaboration, EticaAG will leverage Shell’s high-performance dielectric, high fire-point, biodegradable ester liquid (MIVOLT) as the preferred cooling medium across our commercial, industrial, grid-scale, and mission-critical BESS platforms, backed by joint technical support, sector development, and industry education initiatives.