About EticaAG

EticaAG designs and manufactures immersion-cooled lithium-ion battery energy storage systems engineered to prevent fire before it starts. Our systems combine LiquidShield™ immersion cooling with HazGuard gas neutralization to address the two biggest barriers to battery storage deployment: fire propagation and hazardous off-gas release. This architecture supports safer energy storage for data centers, commercial and industrial facilities, critical infrastructure, microgrids, and urban environments.

EticaAG is a U.S.-based battery energy storage company formed through a joint venture between Etica Battery and AssetGenie Inc. The company combines Etica Battery’s long-standing battery design and manufacturing experience with AGI’s supply chain, distribution, and commercialization capabilities. Together, the EticaAG team is focused on making lithium-ion energy storage safer, more reliable, and easier to deploy in safety-sensitive environments.

EticaAG focuses on battery safety because fire risk, toxic gas release, permitting challenges, and community opposition remain major barriers to energy storage deployment. Conventional lithium-ion systems often rely on reactive suppression after a thermal event begins. EticaAG takes a prevention-first approach by controlling heat at the cell level, preventing propagation, and neutralizing hazardous off-gases before they create broader site risks.

LiquidShield immersion cooling submerges battery cells in a dielectric, high fire-point liquid that provides direct thermal contact around each cell. This maintains uniform cell temperatures, prevents hot spots, slows degradation, and prevents thermal runaway propagation. Unlike conventional cooling methods that manage heat from outside the cell or module, LiquidShield controls temperature directly at the cell level, supporting both fire prevention and longer-lasting system performance.

EticaAG extends battery life by maintaining uniform cell temperatures through LiquidShield™ immersion cooling. Conventional air-cooled and liquid cold-plate systems can create temperature variation across cells, which accelerates degradation and reduces usable capacity over time. By surrounding each cell with a dielectric, high fire-point liquid, EticaAG prevents hot spots, slows degradation, and keeps system performance closer to the original financial model over the battery’s operating life.

HazGuard is EticaAG’s toxic gas neutralization technology. During a thermal runaway event, lithium-ion batteries may release hazardous gases such as carbon monoxide, hydrogen, hydrocarbons, and electrolyte vapors. HazGuard neutralizes those gases by converting them into inert byproducts (Nitrogen, Carbon Dioxide, Water Vapor) before exhaust. This gives EticaAG’s BESS architecture a second layer of protection beyond fire prevention.

EticaAG’s main difference is that safety is built into the system architecture, not added as a separate layer after the battery is designed. Conventional BESS often relies on air cooling, liquid cold-plate cooling, ventilation, and suppression systems that respond after a thermal event begins. EticaAG uses immersion-based thermal control and integrated gas neutralization to prevent fire and toxic gas risk at the source.

EticaAG systems are best suited for locations where safety, permitting, and proximity to people or critical assets are key deployment constraints. These include data centers, hospitals, multifamily buildings, commercial facilities, microgrids, emergency response sites, industrial facilities, and urban energy storage projects. EticaAG is especially relevant where conventional lithium-ion systems face scrutiny from AHJs, insurers, communities, or site owners.