EticaAG today announced a partnership with Voltus, Inc. to help EticaAG customers evaluate and participate in demand response, virtual power plant (VPP) programs, and other distributed energy resource revenue opportunities for battery energy storage projects.
As electricity demand rises and resilience requirements tighten, commercial and industrial organizations are evaluating behind-the-meter storage to reduce energy costs, strengthen uptime, and create new grid-service revenue streams. Accurate market and program analysis has become a critical step in project approval, especially for customers assessing battery storage across multiple sites, tariffs, and utility territories.
Through the partnership, EticaAG will work with Voltus to provide customers with site-specific demand response and grid-service opportunity assessments. These assessments can evaluate program eligibility, estimated annual financial opportunity, applicable market rules, and potential revenue pathways across all wholesale energy markets in the United States and Canada. Once the batteries are online, Voltus can enroll and manage the assets to maximize their financial returns through participation in these programs.
Partnering to Quantify BESS Value
EticaAG’s LiquidShield™ immersion technology submerges battery cells in a dielectric, high fire-point, non-toxic fluid to deliver uniform thermal control. Consistent cell temperatures slow degradation, reduce auxiliary load, and preserve fidelity to financial models, especially for high-cycle commercial, industrial, and mission-critical applications.
Voltus will support EticaAG customers with structured demand response and DER monetization analysis and enrollment, that can include:
- Site and tariff screening to identify eligible programs and savings pathways
- Demand response revenue estimates based on customer location, facility profile, and market rules
- Market and program context to support internal approvals and project finance discussions
- Enrollment support where customers choose to participate in applicable demand response programs
- Integration pathways for automated dispatch through API or OpenADR where applicable
The collaboration is designed to help customers understand whether their site, load profile, tariff structure, and operating strategy may qualify for demand response, VPP participation, or other grid-service revenue opportunities.
“Customers want a clear view of what storage can deliver at their site, in their market, under real program rules,” said Jaime Hidalgo, CEO of EticaAG. “Voltus brings deep market intelligence and a proven DER platform. Together, we give customers the analysis they need to size projects confidently, validate savings assumptions, and move faster from evaluation to deployment.”
“Flexible load and behind-the-meter storage are becoming essential grid resources,” said Tim Hade, SVP of Battery Energy Storage at Voltus. “EticaAG’s immersion-cooled architecture is designed to support deployment in safety-sensitive environments by prioritizing fire prevention. With Voltus analytics and market access, customers can better understand the revenue and savings opportunities available through demand response and other grid services, then put their battery assets to work for both their operations and the grid.”
About EticaAG
EticaAG a U.S. based OEM of immersion-cooled lithium-ion battery energy storage systems engineered to prevent battery fires, neutralize hazardous off-gases, maintain uniform cell temperatures, and extend battery life in safety-sensitive environments. By submerging battery cells in a dielectric fluid, EticaAG maintains uniform operating temperatures, slows degradation, and prevents internal failures from escalating into fires. This supports safe, longer-lasting energy storage for commercial, industrial, mission-critical, utility, and microgrid applications.
For more information, contact EticaAG at [email protected].
About Voltus
Voltus is the leading DER technology platform and virtual power plant operator connecting distributed energy resources to electricity markets, delivering less expensive, more reliable, and more sustainable electricity. Voltus’s commercial and industrial customers and DER partners generate cash by allowing Voltus to maximize the value of their flexible load, distributed generation, energy storage, energy efficiency, and electric vehicle resources in these markets. To learn more, visit www.voltus.co.
